top of page

01

02

03

Holmes, Jake. "Ford Planning to Build, Sell Electric Cars in China." Motor Trend, September 26, 2011 http://wot.motortrend.com/ford-planning-to-build-sell-electric-cars-in-china-120633.html.

 

04

05

Works Cited

 

 

06

09

08

Lucas, Paul. The Green Car Website. Vokswagen. http://www.volkswagenag.com/content/vwcorp/content/en/homepage.html.

 

07

Ohnsman, Alan, Makiko Kitamura, and Yuki Hagiwara. "Why Lexus Doesn't Lead the Pack in China." Bloomberg Businessweek, March 24, 2011 http://www.calvin.edu/library/knightcite/index.php.

 

18

Koh, Yoree. "Lexus Will Take Its Time in China." Wall Street Journal, March 31, 2013 http://online.wsj.com/articles/SB10001424127887324412604578516840555436994.

 

17

Richard, Michael G. "Lexus Could Go Hybrid-Only, According to Toyota." Treehugger, October 10, 2008 http://www.treehugger.com/cars/lexus-could-go-hybrid-only-according-to-toyota.html.

 

16

Newton, Bruce. "Lexus Won't Plug-in." Motoring, November 12, 2013 http://www.motoring.com.au/news/2013/lexus/lexus-won%E2%80%99t-plug-in-39916.

 

15

"New Zinoro 1E, The All-Electric BMW X1 Made in and for China, Debuts at Guangzhou Auto Show." Carscoops, November 21, 2013 http://www.carscoops.com/2013/11/new-zinoro-1e-all-electric-bmw-x1-made.html.

 

14

13

12

Murphy, Colum. "BMW Unveils Plans to Build Electric-Car Charging Stations in Shanghai." Wall Street Journal, May 28, 2014 http://online.wsj.com/articles/bmw-unveils-plans-to-build-electric-car-charging-stations-in-shanghai-1401266088.

11

10

"The BYD Qin - the best-selling hybrid in China." Sustainable Mobility, April 4, 2014 http://www.calvin.edu/library/knightcite/index.php.

 

19

Webb, Alysha. "BYD now focused on fleets for its electric vehicle strategy. Smart move." Alysha Webb's ChinaEV Blog, February 10, 2012 http://china-ev.org/2012/02/10/byd-now-focused-on-fleets-for-its-bev-strategy-smart-move/.

 

20

21

Shuli, Hu, and Li Xuena. "New-Energy Car Market Is Open Road, BYD CEO Wang Chuanfu Says." Caixin Online, September 16, 2014 http://english.caixin.com/2014-09-16/100729468.html.

 

BYD. September 16,2014. http://www.byd.com/aboutus/profile.html.

 

22

23

24

25

Shane, Scott. "Tesla's New Patent Strategy Makes Sense." Entrepreneur, July 8, 2014 http://www.entrepreneur.com/article/235408.

 

Zart, Nicolas. "The Brilliant Tesla Advertising Strategy, or Lack Thereof." Teslarati, August 22, 2014 http://www.teslarati.com/brilliant-tesla-advertising-strategy-lack-thereof/.

 

26

Maioli, Lisandra. "Strategic marketing For Tesla Motors - UC Berkeley Extension." Slideshare, August 29, 2013 http://fr.slideshare.net/lmaioli/strategic-marketing-for-tesla-motors-uc-berkeley-extension.

 

27

Andrade, Franky, Jason Holloway, James Payne, Collin Roy, and Brett Sheffield. "Tesla Marketing Plan." Slideshare, December 2, 2013 http://fr.slideshare.net/dpayne05/tesla-marketing-plan.

 

28

Morello, Nicholas. "Tesla - Marketing Plan Presentation." Prezi, November 17, 2014 https://prezi.com/qibfoyxgz6ph/tesla-marketing-plan-presentation/.

 

29

30

Reynolds, Siimon. "Why You Should Copy Tesla's Way of Marketing." Forbes, n.d. http://www.forbes.com/sites/siimonreynolds/2013/09/01/why-you-should-copy-teslas-way-of-marketing/.

 

D'Arcy, Paul J. "Tesla Model S: The Disruptive Marketing of an Electric Car." Science of Revenue, January 20, 2014 http://scienceofrevenue.com/2013/01/20/tesla-model-s-the-disruptive-marketing-of-an-electric-car/.

 

31

Sha, Sha, Theodore Huang, and Erwin Gabardi. "Upward Mobility: The Future of China's Premium Car Mark." Automotive & Assembly Practice (March 2013).

 

32

33

Chino, Mike. "10 Things You Need to Know about Toyota's 2015 Hydrogen Fuel Cell Vehicle." inhabitat, September 30, 2014 http://inhabitat.com/test-drive-10-things-you-need-to-know-about-toyotas-2015-hydrogen-fuel-cell-vehicle/.

 

34

Zhiming, Bao. "Shanghai Sets Target for New Energy Vehicle Sales." Caixin Online, July 16, 2014 http://english.caixin.com/2014-07-16/100705007.html.

 

35

36

Musk, Elon. "All Our Patent Are Belong To You." Tesla, June 12, 2014 http://www.teslamotors.com/blog/all-our-patent-are-belong-you.

 

37

39

Levitt, Aaron. "Ways To Indirectly Invest In Tesla’s Momentum." Investopedia (September 2, 2014). http://www.investopedia.com/stock-analysis/031014/ways-indirectly-invest-teslas-momentum-tsla-mod-mga-bwa.aspx.

 

"UPDATE 1-Daimler takes 10 pct stake in electric car startup." Reuters (May 19, 2009). http://www.reuters.com/article/2009/05/19/daimler-idUSN1939329820090519.

 

38

Bruce, Chrise. "Chinese Tesla Model S buyers to get free license plate. a $15k value." AutoBlog May . Web. 6 Dec. 2014. <http://www.autoblog.com/2014/05/12/chinese-tesla-model-s-buyers-get-free-license-plate-15k/>.

 

40

Seshadri, Suresh. "Tesla Car Owners Get $12,000 Shanghai Plates for Free." Bloomberg News, December n.d. http://www.bloomberg.com/news/2014-10-29/tesla-car-owners-get-12-000-shanghai-plates-for-free.html .

 

41

Meiners, Jens. "Denza EV: Daimler and BYD's Electric Love Child." Car and Driver, April 2014 http://www.caranddriver.com/news/denza-ev-photos-and-info-daimler-and-byds-electric-love-child-news .

 

42

Zack, George. "China To Invest In Electric Vehicle Charging Infrastructure." Bidness ETC, August 26, 2014 http://www.bidnessetc.com/24696-china-to-invest-in-electric-vehicle-charging-infrastructure/ .

 

43

Sha, Sha, Theodore Huang, and Erwin Gabardi. Upward Mobility: The Future of China's Premium Car Market. N.p.: McKinsey & Company, 2013. https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CB4QFjAA&url=https%3A%2F%2Fwww.mckinsey.com%2F~%2Fmedia%2Fmckinsey%2Fdotcom%2Fclient_service%2FAutomotive%2520and%2520Assembly%2FPD.

 

44

Lederman, Josh. "Surprise US-China climate deal sets aggressive targets." The Christian Science Monitor, November 12, 2014 http://www.csmonitor.com/Environment/Latest-News-Wires/2014/1112/Surprise-US-China-climate-deal-sets-aggressive-targets.

 

45

Kan, Julia. "Environmentally Friendly Consumers Emerge." China Business Review, May 2, 2010 http://www.chinabusinessreview.com/environmentally-friendly-consumers-emerge/ .

 

46

"Jack Ma’s establishment of a new charitable foundation offers his country an important opportunity." The Economist, May 3, 2014 http://www.economist.com/news/leaders/21601510-jack-mas-establishment-new-charitable-foundation-offers-his-country-important.

 

47

48

Murphy, Colum. "Tesla's China Challenge: Getting Chargers Installed." The Wall Street Journal, September 29, 2014 http://www.wsj.com/articles/teslas-challenge-in-china-getting-its-chargers-installed-1411936037.

 

Automotive Manufacturer

DISCLAIMER: This is not the official site of Tesla Motors Corp., nor is it endorced by the organization. For more information, please visit Teslamotors.com

 

This blog has been prepared and operated by marketing professionals from Hult International Business School - Major in International Business 2014/15.

© 2014 by
Proudly created with Wix.com

bottom of page